eCommerce Deployment

At the end of the day, software cannot sell without content.

You know who your customers are, and what they want to buy. Through eCommerce Merchandising, we can put that product in front of your customer in the fewest number of clicks possible. It's called the Optimal Path to Purchase, and it begins before your customer lands on your Web site, even before they fire up their computer.

Once a customer has followed the Optimal Path to Purchase as far as your Product Page, we work with you to make sure they find a compelling reason to buy. Sometimes, we can work with existing photography and copy, sometimes we develop new content from scratch. What really matters is that we provide the information your customers need to make a decision, and that we do it in YOUR voice.

Scanning pictures and cribbing copy from your suppliers' catalogs, or from last year's brochure doesn't cut it. Your customers are too smart for that. They want to know what YOU think, not read what some marketing wonk wrote for a brochure three years ago (which, by the way, they proabably saw a dozen times in the Google Summary of the search they used to find your site in the first place).

Respect your customers by meeting their needs in a personalized, human way, and they will reward you by hitting that "Add to Cart" button.

eCommerce Deployment services include:

• eCommerce Software Setup
• Information Architecture / eCatalog Design
• Product Import
• Product Descriptions
• Content Development
• Digital Product Photography
• Image Normalization