eCommerce Merchandising

Merchandising, in any setting, is about presenting your product in a manner that encourages your customer to buy. It's a science that taps the sub-conscious, and its an art that relies on creativity to elicit the impulse to buy.

Now that eCommerce is just about 10 years old, successful on-line merchants have learned how apply eCommerce Merchandising strategies to their Web sites and have seen both traffic and conversion rates increase as a result.

It's all about making sure your customers, or potential customers, find the Optimal Path to Purchase from your eCommerce site, and once they do, that they find the information they need to make a purchase.

The Conventional Wisdom is that adopting these techniques means someone in your organization will have to research, learn, deploy, and manage the current best practices. Or you will have to hire a new employee to do it. Either way, it requires a significant investment of both time and money, especially when you consider that the only thing that changes faster than the best practices is the underlying technology.

That's why companies like JH Breakell & Co., and Uvex Sports outsource their eCommerce Merchandising and Management to Rethought.

We have experience deploying and merchandising eCommerce sites running on several platforms. Once your site is ready, we extend the merchandising process beyond the borders of your own Web site, reaching out to Search Engines and other resources to find your customers and get them on the optimal path to make a purchase -- from you.