eCommerce Merchandising, eCommerce consultant eCommerce Merchandising, eCommerce consultant

Rethoughts:


Rethought client JH Breakell & Co. saw a 38% increase in crucial December sales after we re-merchandised breakell.com last Fall.


Jupiter Research found that personalization of eCommerce sites increased sales by over 34%.


Forrester Research found that 95% of Web users employ search engines to find known products or brands.


Forrester also predicts that Online Retail sales in the US will grow from $95.7 billion to $229.9 billion in 2008.


 

eCommerce Deployment, Merchandising and Management


Your customers demand a lot from the eCommerce sites they frequent. Major brands, retailers, and catalogs have trained them to expect efficient sites that anticipate their needs. The customers that are on your Web site right now were on Amazon, Pottery Barn, or Land's End a minute ago, and now they expect your site to answer their questions, make offers, and make it easy to buy 24-7-365, just like those sites do.

The leading brands, retailers and catalogs are also using the Internet to gain new customers -- your customers -- and they are doing it by making sure their sites are easy to find, easy to use, and full of useful content.

It's a lot to learn, implement and manage, and half-measures do more harm than good. Success dictates that you fully adopt the standards your customers expect, plus the merchandising tactics that are proven to work, and then you must figure out where you have an advantage. But how?

Rethought provides professional, outsourced eCommerce Management that keeps loyal customers happy, attracts new customers, and costs less than hiring or training an in-house eCommerce staff.

Our services include:

    eCommerce SIte Planning (Information Architecture)

    eCommerce Merchandising

    eCommerce Search Engine Optimization (SEO)

    eMail Campaign Management

    Web Site Design